After direct, promo & activation, shortlists were announced in media, press and outdoor on day two of the Cannes Advertising Festival.
These are categories where India has traditionally done well. In media alone, there were nine Indian shortlists, while in press, there were 31 Indian shortlists.
In outdoor, India bagged 22 shortlists.
The rich haul of shortlists is bound to bring a smile on many a creative's face.
Bagging a shortlist means that the prospect of winning an award increases. That's what most are there for.
