Within days of announcing their $5.7-billion deal, JioMart Platforms reportedly kick-started pilot projects in Navi Mumbai, Thane, and Kalyan, testing its WhatsApp-based online shopping portal. It is still early days for the stated objective of the Facebook-Jio deal: Empower 25-30 million small grocery stores to digitally connect and transact with their customers using Facebook’s WhatsApp application.
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First Published: Sun, May 03 2020. 19:39 IST