As the boycott against Pepsi and Coke completed seven days, a traders’ association claimed 70% of retailers in the state had stopped selling brands of the two cola majors.
A M Vikramaraja, leader of the Tamil Nadu Vanigar Sangankalin Peramaippu (TNVSP), said: "Almost 70% of the retailers are not selling these brands. The other retailers have annual contracts with Pepsi and Coke and we are consulting legal experts on how to get them to stop selling these brands."
An email to PepsiCo, Coca-cola and the Indian Beverage Association (IBA), which has been responding on behalf of the beverages manufacturers, did

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