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Accenture to drive digital transformation at Aditya Birla Fashion

Accenture will develop an Enterprise resource planning system (ERP) to streamline business processes and accessibility of data across clothing brand's stores for Aditya Birla Fashion.

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BS Reporter Mumbai
IT services firm Accenture will partner with Aditya Birla Fashion and Retail Limited (ABFRL) to drive digital transformation at the clothing brand that is designed to drive growth, increase business agility and improve operational efficiency.

Accenture will design, develop, and deploy an enterprise resource planning (ERP) system to streamline business processes and improve visibility and accessibility of data across ABFRL stores.

“To stay ahead in today’s fast-changing fashion industry, it is important to spot and react with speed to changes in consumer preferences. The consolidation and digitization of our core ERP system will help us improve agility and responsiveness in