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The uncertainty around Twitter going for mass layoffs last week after takeover by billionaire Elon Musk has prompted advertisers to take a cautious approach towards the platform.
Ad and media agencies in India, including big names such as Interpublic (IPG) group and Dentsu, have informally asked their clients to pause or go slow with advertising on the platform, industry sources said. This comes as much of the India team has been asked to leave and content moderation will be a challenge, the sources said.
IPG Mediabrands, for instance, has clients such Cred, ITC, Mahindra & Mahindra, MG Motors and Amul,
