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Adar Poonawalla picks up 20% stake in social media platform Wakau

Wakau offers a combination of mobile-first screen experience and short video content in entertainment and fashion domains

Adar Poonawalla, CEO, Serum Institute
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Adar Poonawalla, CEO, Serum Institute

Neha Alawadhi New Delhi
Serum Institute of India’s chief Adar Poonawalla has picked up a 20 per cent stake in community-driven social media platform Wakau Interactive Pvt Ltd, a unit of digital entertainment and technology firm JetSynthesys.

Wakau offers a combination of mobile-first screen experience and short video content in entertainment and fashion domains with a video commerce element.

Among other famous investors in Wakau is Indian superstar Amitabh Bachchan. Launched by JetSynthesys, Wakau has over 4 lakh curated user-generated videos and a song library featuring over 10,000 curated regional and main media songs for short video along with more than 25,000 named birthday