Adding to the cart: Flipkart to launch Billion, its own smartphone

The firm will launch Capture+ under the Billion brand on Wednesday

Flipkart, the country's largest e-commerce marketplace, is launching its own smartphone on Wednesday.

On Thursday, the company put a 'teaser' of the device on its website, showing features such as dual cameras, fast charging and unlimited cloud storage. The phone will be launched under the Billion brand and is named Capture+. Flipkart also boasted a service network that spans 130 cities.

The teaser did not disclose the price. 

Unlike major rival Amazon’s attempt at building a smartphone, which tried to compete directly with the likes of Apple’s iPhone, Flipkart is largely targeting the mid-range smartphone market. The similarity between the two companies is