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Aditya Birla Fashion charts expansion plan as lifestyle brands grow

Brokerages have mixed views about company raising funds, citing equity dilution and capital allocation risk.

Aditya Birla Fashion to set up subsidiary for entry into D2C space
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Ram Prasad Sahu Mumbai
Notwithstanding the disruption in the first half of Q4FY22, a strong sales rebound in March helped apparel retailer Aditya Birla Fashion and Retail (ABFRL) post a better-than-expected performance for the quarter. Aided by robust demand for wedding, office, and casual wear, the company posted its highest-ever revenue of Rs 2,283 crore for the March quarter. While March saw a 50 per cent year-on-year (YoY) jump in sales, the company ended the quarter with 25 per cent growth.

Growth was led by the lifestyle segment (Madura), which accounted for 58 per cent of its consolidated revenues in the March quarter. Its lifestyle

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First Published: May 26 2022 | 1:00 AM IST

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