Ads help Zee Entertainment post 22% revenue rise; net profit up 50%

The company indicated that it would continue to grow its advertising revenues faster than the industry

Led by strong advertising growth, Zee Entertainment Enterprises (ZEE) reported an 18 per cent jump in consolidated revenue for the quarter ended December 31, 2018 (Q3FY19). Consolidated revenues for the quarter were Rs 2,166.8 crore, up from Rs 1,838.1 crore in the same quarter last year. In addition to the healthy growth in advertising revenues, which were up 21.7 per cent, subscription revenues too registered strong growth of 23.3 per cent year on year. 

The advertisement segment accounts for over 67 per cent of overall revenues of the company. Within this, the domestic advertising revenues have witnessed consistent growth, led by