After Darjeeling and Assam, Tea board plans GI for Sikkim tea

Industry says will create a new brand identity for this tea and may help push exports, and will also help protect the Darjeeling brand

The Tea Board of India is considering a fresh geographical indication (GI) label for Sikkim tea. Experts believe that the move will create a brand identity for this variety, and boost its export potential while protecting the Darjeeling brand. 

“It is our plan to have a GI tag for each of the specific tea growing regions. We are, presently, considering one for Sikkim tea,” Tea Board Deputy Chairman Arun Kumar Ray told Business Standard, adding such a move would help each of the tea varieties from Darjeeling, Assam, Dooars, Nilgiris, Kangra and Sikkim establish their own distinct identities.

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