After honey, Marico gets into instant noodles under Saffola brand

Takes on Nestle, ITC in a Rs 4,000 cr market; first big launch after Maggi crisis

Consumer goods major Marico on Friday said that it had entered the Rs 4,000-crore instant noodles category in India, launching a new line of products under its Saffola brand. 

The entry is the first significant step by a key fast-moving consumer goods company in six years since the Maggi controversy happened. 

The move is significant since it signals the growing importance of foods in Marico's overall strategy, sector experts said. It also comes six months after Marico stepped into honey, a Rs 1,500-crore category dominated by players such as Dabur. 

Instant noodles in India has Nestle's Maggi with an estimated