After Thums Up and Sprite, Maaza is Coca Cola India's next $1 billion bet

After hitting the milestone with Sprite and Thums Up, Coca-Cola India is now aiming to take Maaza to $1 billion in annual sales by 2024. Earlier in 2022, Thums Up became the first Indian brand from the company's Indian portfolio to touch $1 billion in sales, a report in Mint said. 

"We would love to have one juice brand getting into that ($1 billion portfolio) very clearly—that’s our ambition. It may take a little bit longer, may not be by next year. Because one of the issues which happened is that this year, the mango crop has fallen, and the price