 "airtel")
Amid anticipation of the launch of 5G services in October, Bharti Airtel and Reliance Jio together will outdo Vodafone Idea (Vi) as they will likely spend the bulk of around Rs 350-400 crore in festive season advertising, reported The Economic Times on Monday.
All three telcos -- Airtel, Jio, and Vi -- will have tactical campaigns for the festival quarters as Bharti Airtel is set to lead the media spending in the category, media planners told ET.
"This festive season, brands have the option to invest in media spending on three major (entertainment) properties - the FIFA World Cup, the
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