Airtel takes a leaf out of Reliance Jio as telecom battle intensifies

This is not the first time that Bharti Airtel has followed its arch rival's strategy. Over 4G, it followed a similar policy too which differentiated them both from their legacy telecom rivals

When, last Sunday, Bharti Airtel announced a Rs 21,000 crore rights issue, analysts pointed out that its structure was similar to that of Reliance’s issue in June 2020.
 
One similarity is that shareholders in both companies have to pay only 25 per cent of the money on application. The rest is to be paid in two tranches. In Bharti Airtel’s case, it is within 36 months; in Reliance Jio’s, it is within 17 months.
 
Two, both managements have committed that the promoters will subscribe to the unsubscribed portion of the issue to give it a solid backing.