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Akshay Kumar-backed Social Swag raises $3.5 mn in pre series A round

The round has been led by IMEF and Unicorn India Ventures, which has made its maiden announcement in a content creator economy specialist platform

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BS Reporter Mumbai
New age content platform Social Swag, backed by actors Akshay Kumar and Rana Daggubati, Collective Artists and Mahesh Bhupathi, announced raising $3.5 million in a Pre Series A round. The round has been led by IMEF and Unicorn India Ventures, which has made its maiden announcement in a content creator economy specialist platform.

Other investors who participated in the round are Vinay Agarwal, Ritesh Deshmukh, Raghu Subramanian, Edward Menezes, The Shekama Family Trust, and The Blume Founders fund.

Started in 2020, Social Swag is building out a Celebrity/ influencer commerce platform and has been growing 40% m-o-m for the last 5 months

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First Published: Jan 28 2022 | 4:44 PM IST

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