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Online marketplace Amazon is eyeing Tier-III towns this festive season. The global brand has about 3,000 affordable large appliance brands on its portal as well as multiple finance options for easy monthly instalments. Its new Hindi option for customers is also likely to help its push into smaller towns.
According to senior officials of the company, from the Great Indian Sale — its largest festive season discounts — this year, the company will make an effort to provide more affordable goods, popular in smaller towns and villages.
“We have added more than 6,000 products across brands under the large appliance vertical,”
