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US online retail giant Amazon has launched its Prime Music subscription service in India as it pushes to capture a larger chunk of the fast-growing content streaming market in the country.
The service will be available to customers who subscribe to its Prime programme in India at no additional cost and can be accessed via apps on Android, iOS, the web and on Amazon's Fire TV Stick and Echo devices. Customers of Amazon's Echo devices have got a taste of Prime Music since their launch here, but now it is being rolled out to everyone.
Anticipating the challenge, India's largest music streaming
