Amazon Prime leads race to buy digital rights of Hindi blockbusters

Zee5 only Indian OTT firm to challenge global peers

Video-streaming service Amazon Prime is leading the race to buy digital rights for blockbuster Bollywood films, with its global peers Hotstar and Netflix trailing far behind. The only Indian over-the-top (OTT) service provider challenging the might of international players is Zee5. 

According to Kotak Institutional Equities research, of the top 25 box office grosser released between June last year and this year, Amazon has bought 13. In terms of net box-office collections (NBOC), this is 54 per cent. Paying a hefty price, they have got digital rights for hits such as Salman Khan-starrers Tubelight (NBOC: Rs 1.2 billion) and Tiger Zinda