Amazon rapidly scaling up its e-payments, financial services in India

Amazon Pay UPI has recently added 5 crore customers in India.

Amazon Pay, the digital payment arm of the e-commerce giant, is rapidly scaling up its e-payments, credit and financial services across the country. The firm is speedily making inroads into India’s booming digital payment market including tier-2 and 3 cities and towns, where it is witnessing very strong growth and competing with Walmart-owned PhonePe, Alibaba-backed Paytm, and Google Pay.

Amazon Pay UPI (Unified Payments Interface) has recently added 5 crore customers in India. Amazon Pay is offering daily rewards through the company’s month-long festive sale event Great Indian Festival to all customers using Amazon Pay UPI for shopping, paying bills,