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Amid coronavirus crisis FMCG companies forced to shed slow-moving products

A NielsenIQ study showed that of the 1,059 brands launched monthly in India, only 10 per cent witnessed sufficient visibility and distribution

Topics
Coronavirus | Health crisis | FMCG

Viveat Susan Pinto  |  Mumbai 



FMCG, kirana
75-77 per cent of stock-keeping units across categories, says Nielsen, contribute less than 2 per cent to sales, with the trend visible in segments such as soft drinks, biscuits, and chocolates

The Covid-19 pandemic is forcing fast-moving consumer goods (FMCG) to discard underperforming products even more, as consumers streamline their budgets, market researcher NielsenIQ said in a new report on Monday.

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First Published: Mon, April 26 2021. 22:24 IST

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