You are here: Home » Companies » News
Indian companies go slow on long-term bonds amid Covid-19 concerns
Our deal pipeline at present is the best in last few years: Tech Mahindra
Business Standard

Amid coronavirus crisis FMCG companies forced to shed slow-moving products

A NielsenIQ study showed that of the 1,059 brands launched monthly in India, only 10 per cent witnessed sufficient visibility and distribution

Coronavirus | Health crisis | FMCG

Viveat Susan Pinto  |  Mumbai 

FMCG, kirana
75-77 per cent of stock-keeping units across categories, says Nielsen, contribute less than 2 per cent to sales, with the trend visible in segments such as soft drinks, biscuits, and chocolates

The Covid-19 pandemic is forcing fast-moving consumer goods (FMCG) to discard underperforming products even more, as consumers streamline their budgets, market researcher NielsenIQ said in a new report on Monday.



What you get on Business Standard Premium?

  • icon Unlock 30+ premium stories daily hand-picked by our editors, across devices on browser and app.
  • icon Full access to our intuitive epaper - clip, save, share articles from any device; newspaper archives from 2006.
  • icon Curated newsletters on markets, personal finance, policy & politics, start-ups, technology, and more.
  • icon Pick your 5 favourite companies, get a daily email with all news updates on them.
  • icon 26 years of website archives.
  • icon Preferential invites to Business Standard events.


Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.

We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Mon, April 26 2021. 22:24 IST