Amul aiming to become a total foods and beverages company: MD Jayen Mehta

Commenting on high inflation in the dairy sector and three price hikes in the last one year, Mehta said that it was 'imperative' as 'cost of feed and fodder is a direct cost to the farmer'

Amul is scaling up its portfolio on non-dairy products and is aiming to become a total foods and beverages company, its new Managing Director (MD) Jayen Mehta said. In an interview with The Economic Times (ET), Mehta said that it will help India's largest dairy brand to compete with Nestle, Britannia, Coca-Cola and ITC. 

"Dairy remains our core, but we have a robust pipeline of growth; we want to straddle every foods category consumers use in the kitchen, and we are going about it with speed, scale and larger investments," he told ET. 

Amul is a Rs 61,000 crore brand