Amul's chocolate story through its new state-of-the-art factory in Anand

From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.

Quick quiz: What do Madagascar, Tanzania, Venezuela, Colombia, Ecuador, the Ivory Coast and Peru have in common? Answer: They are the leading cocoa bean producers in the world.

In India, they are also the names of varieties of dark chocolate launched by the Gujarat Co-operative Milk Marketing Federation (GCMMF), widely known as Amul. Their elegant, 125-gram packs have been catching the eye of consumers. And why? Because these sophisticated chocolates cost just a third of broadly equivalent imported brands.

Chocolate is not new for Amul. It is said that in the early 1970s cocoa farmers in South India sought Verghese