Amul targets premium ice creams in the south, plans to take on rivals

According to R S Sodhi, managing director of GCMMF who is the maker of Amul brand of ice-cream will deploy a state-of-the-art ice cream technology (called extruded technology) in the south

A day after Hindustan Unilever (HUL) announced it was acquiring ‘Adityaa Milk’ ice cream and frozen desserts business, rival Gujarat Co-operative Milk Marketing Federation (GCMMF), the maker of the Amul brand of ice creams, said it would drive more premium products in the south.

GCMMF’s Managing Director R S Sodhi said the plan was to push more innovations (in terms of flavours) under its Epic range of premium ice creams in the south, where local labels such as Arun Ice creams in Tamil Nadu and Heritage in Andhra Pradesh and Telangana are strong. 

According to Sodhi, the cooperative, which is