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Amul Twitter account blocked briefly after it posted ad targeting China

Amul's Twitter handle could be accessed when checked on Saturday afternoon and the post containing the cartoon was also visible

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Meanwhile, #Amul began to trend on Twitter with thousands of users coming out in the company's support and accusing the microblogging platform of a bias against India.

BS Web TeamAgencies Ahmedabad
The Twitter account of the Gujarat Cooperative Milk Marketing Federation, owner of the Amul brand, was blocked briefly after it posted a cartoon apparently calling for a boycott of Chinese products.

GCMMF Managing Director R S Sodhi said that Twitter blocked its handle @Amul_Coop after its advertising agency posted a cartoon featuring its mascot 'Amul girl' with the caption "Exit the Dragon?" on Thursday night.

In the bottom right corner, the advertisement had the words "Amul Made in India".

The cartoon appeared to support the new policy of 'Atmanirbhar Bharat' enunciated by Prime Minister Narendra Modi as well as a