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Amway bullish on digital; sees online sales staying at 80-85% post-Covid

The company's online business which was at 33% in February hit 90% during the lockdown

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All training and meetings with the direct sellers have been shifted online and the company has conducted over 3,041 online training programmes | Photo: Shutterstock

Press Trust of India Kolkata
Direct selling major Amway India remained bullish that its digitally focused strategy will help regain business very close to the pre-Covid level by July and its online share of sales would continue to remain high at 80 -85 per cent.
The company's online business which was at 33 per cent in February hit 90 per cent during the lockdown but Amway does not foresee it will get back to pre-covid level in the future.
"We expect online sales will continue to contribute 80-85 per cent to the overall sales," Amway India CEO Anshu Budhraja said.
All training and meetings with the direct sellers have

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First Published: Jun 22 2020 | 6:44 PM IST

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