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Amway eyes triple turnover to Rs 60 bn by 2025, says India CEO Budhraja

The Rs 60-billion target will also take the local unit of the direct-seller into the top three after the US and China, said Anshu Budhraja, chief executive officer of Amway India

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Viveat Susan Pinto Mumbai
The country’s largest direct-selling firm Amway is looking to triple its turnover to Rs 60 billion in seven years from Rs 18 billion now, on the back of its push into nutraceuticals, durables and digital channels markets. 

The Rs 60-billion target will also take the local unit of the direct-seller into the top three after the US and China, said Anshu Budhraja, chief executive officer of Amway India. 

Currently, India is the seventh-largest market for Amway. Key products here include the Nutrilite range of protein and vitamin supplements, Glister toothpaste, Artistry range of beauty and cosmetic products, and the Amway