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Amway India, the country’s largest direct selling company in FMCG sector, will ramp up its digital platform with an investment of about Rs 200 million.
The company will start investing from 2019. It plans to upgrade its website to global standard to drive more sales online. Presently, the online platform accounts for about 50 per cent of the company's turnover. Amway India had posted Rs 17.85 billion turnover in calendar 2017.
“We have parked around Rs 200 million to upgrade our own website. The plan is to develop our website to a world class so that anybody who logs in there will
