An eye for price: Specsmakers is on the brick-and-mortar route to expansion

With a focus on affordable eyeware, Specsmakers is on the brick-and-mortar route to expansion

When he entered the third shop to buy spectacles, Surendran was sure he was not going to find anything within his budget there because the establishment looked expensive. To his surprise, the branded shop had a variety of products on offer at comparatively low prices. An unconditional warranty for the frame was the clincher. Specsmakers thus acquired one more customer.
 

Chennai-based Specsmakers Opticians, a company incorporated in February 2007, has its focus on the affordable eyewear segment. It offers quality products at affordable prices, competing directly with neighbourhood mom-and-pop stores. Unlike modern trade, which bets on omni-channel presence or e-commerce