Ananth Narayanan starts Mensa Brands after exit from PharmEasy-Medlife deal

Mensa aims to create a tech-led 'House of Brands' for e-commerce industry; has closed Series A round, raising $50 mn from Accel, Kunal Shah, Mukesh Bansal and Scott Shleifer of Tiger Global

After getting a blockbuster exit from the PharmEasy-Medlife deal,  Ananth Narayanan has launched a new venture Mensa Brands which aims to create a technology-led ‘House of Brands’ built for the e-commerce industry.

Mensa has also closed its Series A funding round, raising about $50 million. The round was led by Accel Partners, Falcon Edge Capital, Norwest Venture Partners as well as prominent angel investors such as Kunal Shah, Mukesh Bansal, Rahul Mehta of DST Global and Scott Shleifer of Tiger Global. Additionally, debt financing facilities from Alteria Capital and InnoVen Capital are also secured.

Mensa's vision is to partner and