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Annapoorna Masalas eyes 5X top-line growth to Rs 200 cr in three years

Firm plans to expand its current product portfolio of 53 products and 101 stock-keeping units (SKUs) to over 80 products and 130 SKUs

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The company’s 35,000 sq ft manufacturing plant located at Coimbatore has a capacity of 35 metric tonnes a day

T E Narasimhan Chennai
Annapoorna Masalas and Spices, a brand established in 1975, is targeting 5x growth in its top-line sales to Rs 200 crore within the next three years as part of its Annapoorna 2.0, a new growth road map for the brand. 

Today the company clocks a turnover of about Rs 40 crore.

The firm's Executive Director and third generation entrepreneur, Vijay Prasad, is spearheading the makeover.

Annapoorna Masalas plans to expand its current product portfolio of 53 products and 101 stock-keeping units (SKUs) to over 80 products and 130 SKUs in the next three years. 

It will take a differentiated approach to enable this growth,