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Apple opens large-format franchisee store in Mumbai; Delhi, Bengaluru next

The move comes as Apple awaits clarity on local sourcing norms for single-brand retail

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People walk past the Apple Premium Reseller store at High Street Phoenix in Mumbai, the largest in the country at 8,000 sq ft. It was launched on Friday and will be run by Apple’s franchisee Aptronix

Viveat Susan Pinto Mumbai
Cupertino-based Apple Inc will launch more large-format franchisee stores in India to capitalise on the turnaround the company is seeing in the domestic market. 

On Wednesday, Apple Chief Executive Officer Tim Cook had said that India had bounced back in terms of financial performance in the June quarter, reporting double-digit revenue growth over the previous year. iPhone shipments alone in India had grown 19 per cent in the June quarter despite a 11 per cent drop globally. Apple follows an October-September accounting year.

The tech giant unveiled its first large-format franchisee store in Mumbai on Friday along with retail partner Aptronix. It