You are here: Home » Companies » News
Business Standard

ArcelorMittal-Nippon JV launches brands in HR steel, rolled plate segments

Products will be sold via the firm's hypermarkets and will largely target users in the MSME space

ArcelorMittal | Nippon Steel | Technology

Aditi Divekar  |  Mumbai 

The court has asked the NCLAT to expedite hearing in the matter

AM/NS India, a joint venture between and Nippon Steel, today launched two new brands named Stallion and Maximus.

Stallion, the hot rolled steel, will be manufactured at Hazira in a variety of strengths, ranging from mild to high tensile. Consistency of properties, best-in-class tolerances and guaranteed flatness are Stallion's key attributes. Like most of the other steel products of the firm, Stallion will be available in a range of bespoke sizes and various finishes such as black or pickled and oiled, the company said.

The product will be available and distributed via the JV's distribution network.

Maximus is the new range of premium quality rolled plates to serve a broad range of engineering and fabrication needs and its strength levels make it well-suited to heavy use in industries.

AM/NS India’s mills, equipped with high-end technology, can produce plates as wide as five metres, the widest available in India and in compliance with several international standards.

ALSO READ: DGFT's new rules for AC imports: Right move with little impact, say experts

Maximus will bring in terms of attributes uniformity strength across the plates, best-in-class flatness and surface quality.

“We are excited to launch these new brands for our customers across India, particularly , where industrial activity has seen strong recovery since the early months of the pandemic. AM/NS India’s Hot Rolled and As-Rolled plates are already recognised in the market for their strength and dependability. The new brand names–-Stallion and Maximus (Asian elephant)-–have been inspired by these qualities. The introduction of these two brands reflects AM/NS India’s commitment to enhance its product portfolio by combining our access to world-class and R&D with unrivalled Indian knowledge and expertise,” the release quoted Ranjan Dhar, chief marketing officer at AM/NS India as saying.

Customers can purchase Stallion and Maximus through AM/NS Hypermart, our integrated platform for retail, trade and last-mile sale.

AM/NS India recently announced plans to expand its network to 50 outlets over the next year. caters to the steel demands of across areas such as fabricators, engineering goods and auto components, giving manufacturers direct access to AM/NS India products that they are unable to source directly from steel mills.

The platform offers customisation of orders and high-quality and value-added products that have benefitted from the application of and innovation by and Nippon Steel, the parent of AM/NS India.

Dear Reader,

Business Standard has always strived hard to provide up-to-date information and commentary on developments that are of interest to you and have wider political and economic implications for the country and the world. Your encouragement and constant feedback on how to improve our offering have only made our resolve and commitment to these ideals stronger. Even during these difficult times arising out of Covid-19, we continue to remain committed to keeping you informed and updated with credible news, authoritative views and incisive commentary on topical issues of relevance.
We, however, have a request.

As we battle the economic impact of the pandemic, we need your support even more, so that we can continue to offer you more quality content. Our subscription model has seen an encouraging response from many of you, who have subscribed to our online content. More subscription to our online content can only help us achieve the goals of offering you even better and more relevant content. We believe in free, fair and credible journalism. Your support through more subscriptions can help us practise the journalism to which we are committed.

Support quality journalism and subscribe to Business Standard.

Digital Editor

First Published: Fri, October 16 2020. 18:28 IST