ASCI will continue to work with newly formed govt regulator: Subhash Kamath

Putting to rest concerns on its role getting clipped, the new chairman of the Advertising Standards Council India (ASCI), Subhash Kamath, has pointed out that the self-regulatory body will continue to work with the newly formed government regulator, Central Consumer Protection Authority (CCPA), because both want to protect consumer interests and ensure responsible advertising.

The CCPA has been set under the newly notified Consumer Protection Act, 2019, which gives the body powers to take action against misleading advertisements.

Kamath, who is also chief executive officer of BBH & Publicis Worldwide, India, said: “The ASCI has four chapters that define their role —