Indian Advertising Industry

India's ad industry raids followed tip-offs under leniency scheme

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Asci's new Chairman Partha Sinha wants to expand the council's footprint

Sinha wants to deploy AI to monitor errant advertising, and ensure that creativity and responsibility coexist

Sony puts large advertisers in tough spot as it terminates merger deal

What probably sank the deal was the insistence by Punit Goenka, Zee's chief executive officer, that he should lead the post-merger entity

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Srinivasan K Swamy elected as chairman of Audit Bureau of Circulations

Srinivasan K Swamy, executive chairman of R K Swamy Hansa Group, currently serves as the chairman of the Asian Federation of Advertising Associations

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Endorsement disclosures

Fine violators, do not jail them

Centre issues endorsement norms to rein in social media influencers

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Scarred by boycotts, ad industry treads cautiously this festival season

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser

India ad market to expand by 16% in 2022, become fastest growing: Report

The digital ad space is estimated to grow twice as fast as ad spending through television

Indian advertising market to grow 16% in 2022, touch $11 billion: Report

In terms of size, the Indian ad market will touch $11 billion in 2022 from $9.6 billion in 2021, the report said

Why was Cannes Ad fest 2022 Indian advertising industry's '1983 moment'?

Cricketer Kris Srikkanth had said winning the 1983 world cup was 'independence day for cricket in India'. Indian advertising also had its '1983 moment' at the Cannes Ad fest 2022. How was it achieved?

'Explicit and clear': New ad rules set celebrity endorsement guidelines

Management firms argue that holding stars accountable is unfair; experts say step needed to check misleading claims in ads

Govt issues new guidelines to curb misleading ads; bans surrogate ads

The guidelines, notified by the consumer affairs ministry have come into force with immediate effect specify due diligence to be carried out while endorsing in advertisements