Indian Advertising Industry

Billboards make a comeback as a shared cultural and experiential moment

As streaming platforms multiplied, billboards slid into oblivion. Now they are making a comeback, serving once again as a shared cultural and experiential moment

The ad world's storyteller: Remembering Piyush Pandey and his timeless work

A Padma Shri awardee and the face of Ogilvy India for over four decades, Pandey was widely regarded as one of India's most influential advertising figures

Final faceoff: India-Pakistan Asia Cup clash sends ad rates soaring

Ad rates for the India-Pakistan Asia Cup 2025 final have spiked, with CTV spots at Rs 30 lakh per 10 seconds and linear TV rates up 66 per cent over average tournament levels

TV leads ad spends in 2025 as print bounces back, digital shrinks

Television remained the biggest gainer in the first half of 2025, with per-channel ad spends climbing 27 per cent compared to the same period in 2024

TV ad volumes of India's top 10 advertisers drop by 14.6% in a year

In May 2024, the top 10 advertisers clocked an average of 15.30 million seconds of TV ad time per week but fell to 13.07 million seconds in May this year

India's ad industry raids followed tip-offs under leniency scheme

On Tuesday and Wednesday, the Competition Commission of India raided the local offices of WPP-owned GroupM, Interpublic, Publicis and Dentsu, as well as high-profile Indian broadcasters' body IBDF

Asci's new Chairman Partha Sinha wants to expand the council's footprint

Sinha wants to deploy AI to monitor errant advertising, and ensure that creativity and responsibility coexist

Sony puts large advertisers in tough spot as it terminates merger deal

What probably sank the deal was the insistence by Punit Goenka, Zee's chief executive officer, that he should lead the post-merger entity

ASCI finds healthcare most violative sector in advertising: Report

Among the complaints processed by the Advertising Standards Council of India (ASCI), 99.4% of influencer advertisements were found in violation

ASCI appoints Marico CEO Saugata Gupta as chairman of board of governors

Saugata Gupta said ASCI will aim to instil the principles of self-regulation into the very heart of the creative process, and the organisation is set to raise the standards of responsible advertising

Srinivasan K Swamy elected as chairman of Audit Bureau of Circulations

Srinivasan K Swamy, executive chairman of R K Swamy Hansa Group, currently serves as the chairman of the Asian Federation of Advertising Associations

Asci Academy launched to foster responsible advertising & self-regulation

Multiple stakeholders including the Ministry of Information and Broadcasting and the Department of Consumer Affairs, along with corporations have joined hands with the Asci Academy

Endorsement disclosures

Fine violators, do not jail them

Centre issues endorsement norms to rein in social media influencers

The Ministry of Consumer Affairs, during a press conference, unveiled the guidelines, which align with those given by the Advertising Standards Council of India (ASCI)

Ad industry pegs 2023 adex growth at 14-16% despite slower startup spends

Agencies such as GroupM, Dentsu and Interpublic Groupe's Magna remain bullish about domestic ad spends; 2022 to close at 15% in terms of adex growth, they say

Complaints against ads up 14%, highest came from 'education' domain: Report

Among the total 3,340 complaints processed, about 55 per cent of the objectionable ads were spotted in the digital domain, while 39 per cent were in the print domain: ASCI

Twitter's current travails with advertisers bring focus on brand safety

Focused approach to media targeting, using third-party verification tools among measures advertisers are adopting

Scarred by boycotts, ad industry treads cautiously this festival season

Experts say brands must evaluate if their social messaging is only oriented towards catching eyeballs

ASCI appoints N S Rajan as next chairman; Saugata Gupta new V-C

The outgoing chairman, Subhash Kamath, will be a part of the Consultative Committee of the board, which, among other activities, mentors the new initiatives of the organisation

Indian advertisers on Meta Platform get no-cost EMI for three months

Move designed to support their working capital needs; Meta to bear applicable interest payable to the bank, and give it as upfront discount to advertiser