 "mjunction")
Last year, when the Board of Control for Cricket in India (BCCI) was questioned by the Supreme Court why the process of e-auction could not be adopted by the cricket body like other public sector undertakings such as Coal India to sell Indian Premier League media rights, it had replied that cricket was not coal.
The BCCI bat, however, swung in a different direction this year. The board on Thursday sold media rights through an e-tender process on mjunction, India’s largest online business-to business platform.
“BCCI reached us through word of mouth. It received feedback from the Department of Telecom
