Audi India sales on reverse gear, down 18% to 6,463 units in 2018

Audi had maintained a five-digit volume for three consecutive years (2013, 2014 and 2015) before slipping sharply to 7,742 units in 2016. The 2017 volume was flat at 7,876 vehicles

German luxury carmaker, Audi, which was once the segment leader in the domestic market, is struggling to grow sales while its peers — Mercedes and BMW — have managed to clock a record volume for the past two consecutive calendar years (CY). Audi now ranks third after Mercedes and BMW.

The German brand, which was a market leader during 2013 and 2014 CY, has seen its India sales fall to 6,463 units in 2018, the lowest in eight years and a decline of 18 per cent compared to 2017. At 6,463 units, Audi’s volume is less than half of the record