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Audi to focus on brand positioning through new launches in 2019

All in the Rs 1 crore-plus price range, the new models would be launched primarily for positioning of the brand as the company was not expecting any big sales

Audi India sales on reverse gear, down 18% to 6,463 units in 2018
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BS Reporter Hyderabad
German Luxury car maker Audi India on Thursday said it was going to launch three new models in India this year, including the most luxurious Q 8 from its global product stable first time ever. 

All in the Rs 1 crore-plus price range, the new models would be launched primarily for positioning of the brand as the company was not expecting any big sales owing to high taxes being levied on luxury cars in  the country, according to Audi India head Rahil Ansari.

"Owning a luxury car is not a sin and in fact the sale of more luxury cars will bring

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First Published: Feb 28 2019 | 8:05 PM IST

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