Automakers offer discounts, schemes to woo buyers during festive season

The schemes for older models in the line-up are even more attractive

Passenger vehicle makers are pulling all stops to woo buyers with attractive schemes and offers this festive season that began with Navratra on Wednesday after the dry spell of Shraadh. The period of festivals till Diwali is critical for auto companies as they account for almost a third of their annual sales. The sales push this year comes in a market that has seen demand sputter amid rising petrol prices, high-interest rates and floods in some states. Not leaving anything to chance, automakers are offering schemes even on best-selling models that are relatively new in its life-cycle.

In Maruti Suzuki’s