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Azim Premji-backed iD Fresh Food forays into US with filter coffee

To tap the coffee industry, iD Fresh had come up with its unique, ready-to-use decoction, just like it did with its products in the nascent idli-dosa batter market

coffee, filter coffee, fresh coffee

The company has launched filter coffee decoction in the northern Indian cities such as Delhi, Ahmedabad, and Kolkata

Peerzada Abrar Bengaluru
Filter coffee products of Azim Premji-backed iD Fresh Food will now be available in leading stores in US cities such as San Francisco, Los Angeles, and New York, and on e-commerce platforms like Amazon. 

iD Fresh Food, a ready-to-cook meals company known for idli and dosa batter in southern India, is waiting for the Food and Drug Administration clearance to expand in the US.  

“There has always been a strong demand for our traditional Indian foods and beverages in the US,” said Musthafa PC, chief executive officer and co-founder of iD Fresh Food. 

From September 2018 till March 2019, iD filter coffee decoction

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First Published: May 31 2019 | 10:54 PM IST

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