ElasticRun, a B2B e-commerce platform, has raised $330 million in a funding round led by SoftBank Vision Fund 2 and Goldman Sachs Asset Management. The current round (Series E) has valued the company at $1.5 billion. In the last round, Series D in April 2021, had valued the company at $400 million.
The latest round has also seen participation from Chimera and Innoven along with long-term investor Prosus Ventures.
The investment will help the company expand its rural reach across the country, enabling over a million kirana (neighbourhood retail) shops to conveniently access big consumer brands and food brands through its