B2B start-ups raise good money as investors show renewed interest

Investors are realising that the B2C market is hyper-competitive and alot of cash is required for building a mass market brand and acquiring customers

Last week, B2B industrial goods marketplace Moglix raised $60 million led by Tiger Global and Sequoia India. Moglix is not alone. Several B2B start-ups such as Delhivery, Blackbuck, Enzen, Ninjacart, have raised good money this year, on the back of renewed interest from investors.

B2B start-ups have raised $2.25 billion in 2019 across 218 deals – accounting for 61 per cent of $3.65 billion raised by B2C start-ups across 318 deals. B2B start-ups accounted for 39-40 per cent of the money raised by B2C raised in the in 2017 and 2018, according to data from Tracxn. 

B2B deals accounted for