B2B startup Udaan witnesses huge surge in business across Bharat

Udaan, India’s largest business-to-business e-commerce platform, witnessed a huge surge in business across its food, lifestyle and electronics business in the year 2020. The three categories together accounted for over 1350 sellers from across India, primarily Bharat (tier 2 and tier 3 cities and rural India), registering a sales turnover of more than Rs 1 crore each on the Udaan platform during last year.

“With around 65-70 per cent of the country’s population residing in Bharat, who are catered to by small kirana and retail shops, it is extremely important that these small retailers are brought into the digital ecosystem to benefit from the e-commerce scale,” said Sujeet Kumar, co-founder, Udaan. “This is what Udaan is doing and we call