Bajaj Auto takes a different road from Ola in its electric vehicle journey

Unlike Ola Electric, which is looking at a disruption, the two-wheeler maker is planning for a much staggered transition to electric. In the end, one or both could win

Tech giant Ola Electric wants to disrupt the two-wheeler market by offering electric scooters for the price of a 125cc ICE-powered model. Its ambitious target is to get half of the 21 million two-wheeler buyers to move from ICE to electric in a few years as it builds the world’s largest two-wheeler factory in Tamil Nadu. To be fully operational by 2022, it will churn out 10 million units per annum.

If Ola succeeds in pulling this off, it should worry any existing two-wheeler company. But executives at Bajaj Auto are unfazed. Last week, the company announced that it is setting