Chingari to Trell: Desi apps upbeat after India's digital strike on China

While the Indian alternatives are seeing a huge surge in usage, experts believe that their dream run could be short-lived if the government decides to overturn the ban

The ban on TikTok is proving to be a ‘demonetisation moment’ for desi social apps like Chingari. Its co-founder Sumit Ghosh has had sleepless nights ever since the government banned 59 Chinese apps, including TikTok. He is trying to find ways to equip the app so that it can handle the unprecedented and sudden spike in traffic. Chingari is adding up to 600,000 users per hour, crossing a total user base of 7.5 million. 

Ghosh said the app has a creation tool, which is as good as TikTok’s, hence a lot of influencers are moving to their platform. The idea