Banking on Indian mass market, Grofers carves out its own niche

Grofers recently raised $60 million from SoftBank’s vision fund along with funds from Tiger Global and Sequoia Capital. 

The company is now expected to raise more capital to the tune of $50-$100 million from SoftBank and another investor. 

The company refused to identify the second fund. But sources indicate the round is expected to close by the end of the month.

This round will put Grofers back in the race with BigBasket once again, which, too, is raising another round of capital, according to reports. 

But as this round closes, Grofers’ vision for the market is set to evolve. While BigBasket