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Bata India plans to invest Rs 1 billion in expanding, upgrading stores

In 2017-18, Bata India added over 100 new retail stores, 31 franchise stores and renovated more than 90 stores across India

Rajeev Gopalakrishnan, Uday Khanna, bata
premium

Rajeev Gopalakrishnan (left), managing director of Bata India, with chairman Uday Khanna Photo: Subrata Majumder

Namrata Acharya Kolkata
In an effort to reposition itself as a contemporary brand, Bata India is planning an aggressive expansion programme.

The company will open about 100 own and 50 franchise stores this year, Uday Khanna, chairman of Bata India, told shareholders at the 85th annual general meeting.  

The company will invest close to Rs 1 billion towards refurbishing stores and upgrading facilities this year.

The company will also open new concept stores called ‘Red Angela’, which will have more open space and dedicated space for product categories.

Also, apart from focusing on premium products, which has been a strategy Bata India has been following for the