Beauty brand Plum raises Rs 270 cr in Series C round led by A91 Partners

The fresh capital is expected to add momentum to Plum's gameplan of further strengthening its omni-channel presence, building new categories and enhancing R&D capabilities

Plum, a leading beauty brand, has raised $35 million (Rs 270 crore) in a Series C round led by A91 Partners – a leading late stage-focused venture capital fund. The firm said it is 100 per cent vegan, cruelty-free and toxin-free beauty brand. The funding round also saw participation from existing investors Unilever Ventures and Faering Capital. To date, Plum has raised over $50 million from consumer-focused institutional investors, which portends its future growth as the category leader in the new-age, D2C beauty space. Pursuant to the transaction, Abhay Pandey from A91 Partners will join the board of Plum.

“A91