 "Purpple")
Beauty e-tailer Purplle has closed a $45-million funding round from Verlinvest, Sequoia Capital India, Blume Ventures, and JSW Ventures. Existing investor Ivy Capital partially exited the startup with 22X gains. The investment will further accelerate the brand’s ambition to deliver 10 times growth in 4-5 years from now, said the company.
“Even with a Covid year, we have delivered over 90 per cent GMV CAGR for the last 3 years. This, while scaling our private brands successfully. Good Vibes is already a Rs 150 crore brand. The investment will help to shape Purplle into a multibillion-dollar, digital-first, beauty and personal care
