Betting on rural market, TVS Motor to launch BSVI version of moped

The moped market has seen a 21.6% decline in sales in the first quarter of this financial year

TVS Motor has said it would introduce a BSVI version of moped and expects sales to grow in rural market. The market and analysts were looking for the company’s call on the segment, as mopeds would see a price hike after BSVI compliance.

Moped sales have already been on a decline on account of weak rural sentiment, delay in monsoon, and cost hike due to higher insurance premium that was imposed last year, K N Radhakrishnan, director and chief executive officer of TVS Motor, told analysts in an earnings call.

The moped market has seen a decline of 21.6 per