Bharti Airtel buys stake in Juggernaut Books

Seeking to enlarge its content ecosystem, telecom operator Bharti Airtel has acquired a strategic stake in Juggernaut Books, a digital platform backed by Infosys co-founder Nandan Nilekani. 

Juggernaut allows people to discover and read books as well as submit amateur writing. The investment is part of Airtel’s efforts to build an ecosystem to service customers with digital content. For Juggernaut, founded by Chiki Sarkar, the move will help ramp up content acquisition and digital marketing and prepare for a subscription-offering launch in the next few months.

Content is going to be a major thrust area for telcos as they look to increase